The Story of Solu
To empower women to lead healthier and happier lives by providing accessible and personalized wellness solutions.
AFTER COUNTLESSHOURS SPENT
Researching and engaging in insightful conversation with hundreds of women, our founder – Gerald Tony – realized Solu isn’t something only his mum needed, but something every woman who aspires to live a healthy & happy life needs.
TOGETHER WE’RE STRONGER
Fueled by passion & driven by purpose, we set out to assemble a team of superheroes. We looked for motivated individuals willing to take a chance & bet on a dream they believed in!
Our mission was simple:
To empower women lead healthier lives.
OUR FIRST LOGO
This was one of the very first designs and branding of our logo.
The goal was to keep it as simple and clean as possible.
THE CHALLENGES
We pitched our business & began spreading our message. And although our message resonated with our customers, When it came to investors – we were met with rejection. A LOT of rejection.
However, every rejection showed us where there was room for improvement in the business idea.
BACK TO THE DRAWING BOARD
Rejection is never easy but we took it like champs.
Everytime we received a “NO” we asked for feedback, then used that feedback to improve our business further.
We repeated this process over and over again.
SOLU GOT SELECTED BY DUBAI GOVERNMENT!
We were invited to pitch our startup – Solu to the Dubai government as part of their digital transformation.
This was monumental for all of us! All the hard work & sleepless nights seemed to start paying off.
But we also knew there was more work to be done if we were to impress the high dignitaries of the Dubai government.
AND SO WE GOT TO WORK!
The date to pitch Solu to the Dubai Government was set, and it was fast approaching. So we did everything we could to prepare ourselves for the task ahead.
Our goal was simple:
To impress everybody present.
